Barr, left Falkirk to set up his own soft drinks business in Great Eastern Road, Glasgow (later renamed Gallowgate). It encourages people across the country to sign the pledge and become anti-litter champions in their local communities. K. and Ireland, is proud to announce its collaboration with FarEye, a leading last-mile logistics technology platform. IRN-BRU 32, launched in 250ml cans, was developed to compete in the fast growing energy drinks market.

In 2007 the ‘Made in Scotland from Girders’ campaign was awarded ‘Best Advertising Strapline Of The Last 21 Years’ at the Scottish Advertising Awards. Project manager of world foods, at Asda, Louise Slevin, comments: “We’re excited to launch our biggest Diwali ever!IV Rusty is a "self declared" eighth generation augmented human and member of the Arquebus Vesper squadron. The next chapter in IRN-BRU’s advertising history was inspired by the Scots’ irrepressible character. After the Second World War, in anticipation of changing food labelling regulations, Barr re-launched IRON BREW as IRN-BRU onto the UK national stage and beyond. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.

We launched a new top-end tipple in IRN-BRU 1901, made the old-fashioned way, using an ‘old and unimproved’ IRN-BRU recipe first created way back when BRU was born in 1901. Many of the products were still brewed with the fermentation being cut at the point where the resultant drink was below the maximum alcohol level for sale as a non-alcoholic beverage – in those days 1. We believe that the world is an amazing place full of life, colour and cultures for us all to discover.Barr was a pioneer in these early days of marketing, promoting Barr’s IRON BREW as a brand and building the reputation of the unique beverage with testimonials from famous athletes of the day. Barr’s dandelion and burdock flavour, previously part of the Barr flavour range, was relaunched as D’N’B in 1993 and became the first branded dandelion and burdock product on the market. Nearly 10,000 people attended the IRN-BRU Can Clan event held on Sunday 13th September 2009 in Glasgow Green as part of Scotlands ‘Homecoming’ year. We launched a new initiative encouraging retailers to support an anti-litter message in partnership with environmental charity Keep Scotland Beautiful and the Scottish Grocers’ Federation. Our iconic brand continues to be the ‘official soft drink of the Super League’ and sponsored Super League on Sky Sports’ for the 2012 season.