Every drop of Absolut Elyx is made from winter wheat grown on one single estate in southern Sweden. The Råbelöf estate has been cultivating its wheat since the 1400’s. The region has the ideal climate for producing winter wheat, with dry, cold winters and long, warm summers. Every drop of Absolut Elyx is made from winter wheat grown on one single estate in Southern Sweden which has been cultivating wheat since the 1400s - the Råbelöf Estate. Expertly created by master distiller Krister Asplund using a manually operated vintage copper column still from 1921, every drop of Absolut Elyx is produced from seed to bottle within a 15-mile radius, ensuring quality control and perfection in every detail. Absolut Vodka/Swedish House Mafia – Greyhound | This is not Advertising". Thisisnotadvertising.wordpress.com. 2012-03-23 . Retrieved 2020-03-14. ABSOLUT Elyx. The name alone evokes curiosity and mystique. Much like the limited release ABSOLUT Tune, the shape of the bottle deviates from the standard early Swedish medicine bottle that has long popularised the brand. Copper-coloured etchings on the glass denote the use of hand selected grains and copper for catalyzation in distillation. But, what of the taste? Our vision was to celebrate the special role copper plays in the distillation process in a way that lends well to the brand’s global reputation for elevated panache. The faceted bottle pays homage to the vintage copper column still from 1921 and gives the bottles a luminescent glimmer,’ says Rowan Miller, Design Director at Stranger & Stranger.

L.O. Smith - the man on the seal of the Absolut bottles - L.O. Smith". Losmith.se. 1913-12-11 . Retrieved 2020-03-14. In 2013, Absolut launched the Global 'Transform Today' Campaign by the creative agency, Sid Lee. The creative features four artists. Sid Lee recruited four international emerging artists to inspire younger generations. French artist, director and musician Woodkid, American digital media artist Aaron Koblin, fashion designer Yiqing Yin and Brazilian graphic novel artists Rafael Grampa is featured. [27] [28] [29] Absolut Elyx is a true luxury vodka, built on the principles of quality, integrity and craftsmanship. Crafted from single estate wheat and manually distilled in an authentic 1921 copper still, this vodka is the finest expression of Absolut. Full bodied with flavours of macadamia nuts and white chocolate and buttery notes of freshly baked bread, Absolut Elyx is defined by its exceptional purity and smooth texture. We call it liquid silk. Every drop of Absolut Elyx is made from winter wheat grown on one single estate in southern Sweden. The Råbelöf estate has been cultivating its wheat since the 1400’s. The region has the ideal climate for producing winter wheat, with dry, cold winters and long, warm summers. COPPER CRAFTED After pausing its operations in Russia, due to Russia's invasion of Ukraine in 2022, Pernod Ricard resumed the export of Absolut Vodka in April 2023, leading to much criticism in Sweden. As a result, Absolut decided to once again stop its operations in Russia. [32] See also [ edit ]

Winner of 1 spirit awards

Absolut Vodka - Absolut Creative Competition Winner". Absolut.com. Archived from the original on 2019-10-11 . Retrieved 2020-03-14. S.A, Telewizja Polska. "Sweden: Absolut Vodka producer resumes exports to Russia". tvpworld.com . Retrieved 2023-04-14. Testes, zamatos, selymes érzet a szájban gazdag makadámdió és krémes gabona ízekkel, fehér csokoládé és frissen sült kenyér jegyekkel. A könnyed diós jelleg jól ballanszban van a gazdag fűszerességgel és így adnak kiegyensúlyozott gazdag ízvilágot. Il Presidente Mattarella ha ricevuto i partecipanti al Convegno "Mecenati del XXI secolo" ". 22 November 2017.

Absolut Vodka is known for its long-running advertising campaign created by TBWA. [5] [6] The first of these ads, typical of the rest, was introduced in 1981 and featured a picture of the bottle with a halo over the cap above the slogan "Absolut Perfection". The Brännvinskungen story of LO Smith, Pelle Berglund, 2017, The publishing house Business History. In the early 1980s in New York, Absolut Vodka was popular among the creative community. Absolut's first advertising campaign was created by TBWA for the brand's U.S. Importer, Crillon Importers, Ltd.Absolut's first advertising campaign ran for more than twenty-five years from its launch in 1980. The campaign has encompassed many different kinds of ads, such as art, fashion, cities, spectaculars, Hollywood, etc. The advertising has won hundreds of awards, including charter membership in the American Marketing Association's Marketing Hall of Fame. Absolut was inducted into the Hall in 1992 along with just two other brands: Coca-Cola and Nike. [7]

Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands of spirits in the world (after Smirnoff, Bacardi) and is sold in 126 countries. In 2008, an advertisement placed in Mexican publications and on Mexican billboards featured a map of the U.S. and Mexico with the boundaries between the two as they were prior to the 1836 Texas Revolution and the Mexican–American War. Media outlets reported on some American consumers' reactions at the advert's perceived insensitivity to immigration issues. [18] [19] [20] [21]In 2007, Absolut introduced its new global campaign, "In An Absolut World", [16] [17] created by TBWA/Chiat/Day.