Enjoyment from following the progress increases loyalty and enhances the impression that Gatorade, through its Gatorade Sports Science Institute, is constantly working to help athletes perform their best. Helping sports teams do better through this unique system is a valued service that’s hard for competitors to match, and makes Gatorade a more complete and holistic partner to those teams.

The Gatorade Gx bottle is Gatorade’s most sustainable offering to date because it utilizes a refillable bottle, concentrated pods in 9 different formulas that result in much lower usage of plastic, and a smaller carbon footprint vs. He's worked for literary agents, publishing houses, and with many authors, and his writing has been featured in a number of literary magazines. If your scan is successful, you can see an estimate of your sweat rate, as well as how much fluid and sodium you’ve lost during your workout.If you’re new to endurance sports or adjusting to a new environment, I can see how insight into how much and how often to fuel would be helpful. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Aside from the PR and goodwill benefits, the tournament enabled product developers to see how a different segment would use the product, how it performs, and how to best communicate how it works.

The Gx system continues to evolve and extend the brand from its origins as a sports beverage, to sports fuel optimization. Shelf stable beverages are safe to consume past the recommended use by date but may experience slight changes in flavor or color as the product ages.

Refuel and make the most of your training with these small and convenient Gatorade pods made with all-natural colors and flavors. It helps to get feedback from different end users, including extreme users, like professional athletes, as well as aspiring professionals and casual athletes. Gatorade changed its tagline to the Sports Fuel Company to encompass food and future innovations, with the idea that being an athlete at the top of your game is a 24-hour endeavor. I ended up lowering that goal to 54oz, which is much more doable and accounts for non-water beverages like my morning coffee. Then, firmly press the pod downward until the pod piercer pierces the Gatorade Pod, spilling its contents into the bottle.

The 3-year journey from idea inception to consumer product launch is one of the best examples I’ve seen of a collaboration between a design agency partner and a brand. We do not recommend reusing our bottles because they cannot be properly sterilized or washing in a hot water cycle of a dishwasher as the plastic may distort and/or shrink. Or, unscrew the entire cap if you’d like to add ice to your bottle, then fill the bottle and replace the cap, opening the top half of the cap to reveal the pod piercer.It began when Gatorade asked longtime partner, Smart Design, to help develop a way to track hydration needs of athletes, based on innate physical differences, different sports activities, levels of exertion, duration of exercise, and weather conditions.