We’re going to be doing what Bud Light does best, and really saying it like it is with a goal to make people smile.

The nature of the data collected does not give us information about who you are (by name or address) but it can give us IP address identity. The television commercial, developed by the Martin Agency, aims to educate consumers about Bud Light Seltzer, after a recent poll found that 54% of consumers believed the beverage contained Bud Light beer instead of what it’s actually made of: alcohol from sugar, cane sugar and natural fruit flavors. Information and statements about products are not intended to be used to diagnose, treat, cure, or prevent any disease or health condition.

The trial, designed to make recycling simpler, “could contribute to longer-term changes to the way brands communicate with their consumers”, says Coca-Cola Europe marketing vice-president, Javier Meza.

We carefully brew our beer to be perfect for anywhere there's fun because when there's fun, there's a Bud Light there. AB InBev threw its hat in the UK hard seltzers ring last month, with the launch of Bud Light Seltzer. We want to lead’: Heineken jumps on emerging hard seltzer trendCentral to catapulting Bud Light Seltzer into the UK consciousness is its sponsorship of England Men’s football team ahead of the delayed Euros tournament. A spokesperson for BBG said: “Bud Light Seltzer will be discontinued in the UK, as BBG focuses on growing RTDs with proven consumer favourites, Corona Tropical and Mike’s Hard Seltzer.We know that young people really have a desire to lead a balanced lifestyle but without sacrificing fun and that seltzers have really tapped into those needs,” says Dickson.