The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. Memory Fish Flexible Gel keeps hair flexible but firm, giving a structured, spiky or slicked back style to your hair. With this in-mind, the Fish team began work trying to formulate a gel product that had elasticity, making it more durable and allowing the hair to spring back into its original style, hence the ‘MemoryFish‘ name.

The newest edition to the Fish Soho line-up is the SuperFish range, offering tough, uncompromising hold for hard core stylists needing the ultimate fix. To spend your points simply navigate to the rewards icon on the bottom right of the screen to create your code to apply at the checkout. Formulated to lock hair in-place all day long, our Super Hold range includes a brand-new airhorn style Freeze Hold Hairspray, in addition to the classics like our Fish Glue Hardcore Gel, Fish Paste Power Putty and Fish Fix Controlling Wax. Experience the confidence of knowing your hair will look impeccable, no matter the challenges of the day. With over 30 years of salon expertise, Fish Soho have developed high performance, professional ranges that provide you with the right tools to create your own unique style.

From tousled and textured to slick and polished, the Memory Fish Flexible Gel adapts to your desired look, giving you the freedom to express your unique style effortlessly.

This innovative gel offers a flexible hold that allows you to create a wide range of hairstyles with ease.Your GP or a qualified physician should make a decision based on your medical history and current prescriptions. A district famous for it's quirky style, iconic music culture and relaxed vibe, it quickly became a hub for locals and celebrities alike looking for the lastest on-trend styles and that's where our hair styling product journey began. If you do not update your preferences, we will assume that you are happy to receive amazing offers and news. Alternatively, enjoy some added ‘oomph’ when using two of our popular, traditional pot formats – Texturising Cream and Wax Fibre.