I didn't read Gary's earlier books, but I heard that those were at least much better than this book.

Now it’s everyone else’s turn to learn how to get paid to do something they were going to do for free anyway.He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. Born with an entrepreneurial spirit, Gary is a proven investor and advisor in the world of startups, and now an expert on the Fortune 500 world, through is work as CEO of Vaynermedia, a social media marketing agency. Anyone who follows me regularly knows she can fast-forward through the first ten minutes of my keynote speeches, because I’m just going to repeat the facts of my life and my opinion of the world in pretty much the exact same way that I have been for almost a decade. Fear of wasting time” – If you don’t spend all your time doing something productive that you love, you won’t be afraid to waste time. And here is an example of the new world: So many people don’t think of themselves as cameraworthy, but vlogging and documenting doesn’t demand that you be glamorous or beautiful or really superficially special at all.

This also applies to choosing which brands you work with, as you should only work with brands that are aligned with your personal brand. Gary Vaynerchuk mentions his previous book like half a million times, everybody in the book mention that book as well, and thank Gary, and God for writing this super super awesome book. If you haven’t already done so, go to Facebook right now and register your fan page, because even if it’s not the place where you create the pillar content for your personal brand, it is where everything you do on every other platform will come to live for the remainder of your personal brand’s existence. This book takes place in an alternate world where technology is more advanced, especially in Westmeath, due to in-universe reasons. Those conversations were hard, because you don’t want to feel that you’re letting people down or that people are worried about you.From a business perspective, Facebook’s great advantage is its flexibility for both content and distribution. My daughter sees me using online platforms to talk to people and build businesses, and she knows how much I love it. I’m still engaging people on Twitter, Facebook, Instagram, Snapchat, and any other platform that catches people’s attention.

If you’re looking to start a new business venture, wherever point of that you may find yourself in, Gary offers practical tips on how to get started and be effective on any social media platform. Now Instagram doesn’t suffer from being too polished – it has a perfect mix of curated and ephemeral content. You don’t need to be accomplished (at least not in the way 99 percent of you reading this define accomplishment) to break out on this platform because, remember, when you’re documenting and not creating, you’re allowed to learn as you go. But while in 2009 that something might have been homemade preserves or custom tree houses, today it could also include being a mom, being stylish, or having an unorthodox world view. Facebook still combines clever distribution with innovation to make it the single most important channel.When it comes to professional opportunities, this is the best time to be alive in the history of humankind. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It! With the explosion in the number of social networks available to anyone who wants to amass an audience, and vast sums of money being redirected toward those networks, influencer marketing has become a legitimate monetization strategy for anyone building an online profile, which means pretty much anyone in business. The books 'Crush it' and 'Crushing it' will make us understand how people are using the social media to transform their passion into building their business. Maybe you’ve heard people criticizing Facebook recently, saying it’s where baby boomers share photos of their grandkids, and that young people aren’t there anymore.

The explosion of YouTube and Instagram, the emergence of podcasts, the ubiquity of platforms like Facebook and Twitter—all have led us to the tipping point I predicted nine years ago. And I’ve also been encouraged to test and experiment with ideas and not to dwell if they don’t work. This funny, big-hearted romantic comedy about a teen doing their best to fit in shows readers that sometimes finding yourself can be quite complicated! We’ll dissect every current major platform so that all of you, from plumbers (your pillar should be Facebook; see Chapter 12) to park rangers (yours is YouTube; see Chapter 11), will know exactly which platform to use as your pillar content, and how to use the other platforms to amplify your personal brands. Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless.