The collection will be supported by a multi-faceted marketing strategy including a heavyweight TV and digital campaign, a national newspaper promotion, nationwide sampling initiatives, print advertising as well as a dynamic social media campaign. Collectors can kick start their collection with a starter pack which includes a sticker album plus 26 stickers. Whether it's looking for Cristiano Ronaldo and Kylian Mbappe or that elusive shiny to complete a team, there is plenty of enjoyment to be had, particularly when swapping. Chris Clover added: “Panini sticker collections are the sparks that ignite fan excitement for international football tournaments, and this year will be no different.

The UEFA EURO 2020™ Tournament Edition official sticker collection features 23 players each and every squad. This awesome collection from Panini features statistics and fun facts, which is bigger and better than ever before! The digital version of the official album offers users the chance to collect 11 players from each of the 24 participating teams and the opportunity to collect 24 Fan Stickers for swaps by Coca-Cola. Your information will only be used to administer this Promotion in accordance with our privacy policy. Football fans and collectors are ready to get stuck in as the 96-page UEFA EURO 2020 Tournament Edition Official Sticker Collection launches, with stickers for all of the 24 participating nations at this summer's finals.All 24 qualifying national teams are represented and, for the very first time, 23 players are featured for each squad. Teams are arranged by official tournament group, with complete stats and analysis as well as updated squads and strips: a perfect way for fans to prepare for this exciting competition. The EURO 2020 collection is once again supported by a digital version, presented by Panini and Coca-Cola.

I'll start swapping for this year's Euros when I have a good pile of spares, but in the meantime, I've got quite a few spares from as far back as Euro 2012 if anyone's interested. The phrase 'Got, Got, Need' has become synonymous with the Panini sticker collection and it's no surprise that there is even a dedicated Twitter hashtag. Have done so for every World Cup/Euros since 1998 (when I was 8, so this is my first one as a 30-something for goodness sake ). Panini launched the new European Championship edition of their classic collectors item on March 23, 2021 - around three months ahead of the competition kick-off in June.The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. Featuring all 24 qualifying national teams with federation logos, group shots and, for the very first time, 23 players from each squad! Chris Clover, head of marketing – Sport at Panini UK and Ireland, commented: “The sense of anticipation for our UEFA Euro 2020 Tournament Edition official sticker collection is huge. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. However, the stickers inside are complete and in perfect condition, since they do not come out of their sachet.

Special codes from Coca-Cola will unlock exclusive content on the Panini digital experience and collectors in participating countries will be able to scan exclusive Coca-Cola Stickers to reveal unexpected connections between different players through Coca-Cola's Rivals United stickers. This awesome new sticker collection from Panini features statistics and fun facts, which complete this fun and comprehensive collection which is bigger and better than ever before! Road to UEFA EURO 2020 Panini is a spectacular and exciting prelude to what will be the next European Championship of Nations in 2020. If you’re one of the lucky ones, you’ll receive your prize my mid-May, leaving plenty of time for some swapsies before the tournament kicks off in mid-June.The eagerly anticipated official sticker collection, featuring the best of European football, is on sale from Thursday 25th March. You can also use the official UEFA Euro 2020 Panini app (available on iOS and Android) or Panini's Collectors app (also available on iOS and Android). Goalkeeper Nick Pope and the joint sticker of Harry Kane and Marcus Rashford both take first place for being the most common England players. Yes, Panini, those legends of football collectibles, have once again produced the official tournament stickers and album – and they’ve passed on a stack of them to give away to Sun Sport readers! This is the 11th official sticker book for a EURO, the relationship between Panini and UEFA stretching back to the 1980 finals in Italy.