For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

Product Information

Motivated to connect the worlds of ‘traditional’ design and authentic Blackness, FTCC designs products that merge the flavor of Black culture with the simplicity and thoughtfulness of great design to inspire and build community.

Marcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows readers how they can do the same.For all ebook purchases, you will be prompted to create an account or login with your existing HarperCollins username and password. If you are a student or practitioner of marketing, this work is a generous gift from one of the leaders and best of our field. For The Culture Club is an LA-based brand founded by Jamaican creative director and tastemaker Jordan Lyle.

For the Culture explains the profound influence of cultural perspectives on consumer worlds like never before. Collins is a comet moving effortlessly through branding, marketing, engagement, advertising, social media, and meaning making, giving new life, clarity and purpose to them all. However, the masterpiece features a top-notch hooded collar and a pullover closure to deliver utter chicness and charm to your style. With personal stories and a dry wit, he bridges the gap between cultural theory and marketing practice.Each hoodie is aided with a kangaroo pocket, ribbed wrists and waist band, and our signature 3D embroidered logo on the right arm.