Freia Melkesjokolade Milk Chocolate, 250 g

Product Information

If you’re traveling to Norway I’d recommend you to try out some delicious Norwegian chocolate. Here are three types from Freia, which are famous for their Melkesjokolade (milk chocolate) and Kvikk Lunsj. I’ve also listed Stratos and Smash from Nidar, one of the largest distributors of sweets to Norwegians.

I think it's fair to say that Freia is Norway's most famous chocolate brand. For one thing, the illuminated sign on Karl Johans gate gets captured in so many photographs. There has been a Freia store on Karl Johans gate since 1913. These salty-sweet tornadoes are my absolute favourite Norwegian chocolate! Smash from Nidar are simply corn chips covered in chocolate. Freia is a Norwegian chocolate brand. The brand is known for Freia Melkesjokolade and Kvikk Lunsj, as well as for other candy and dessert products. [1] The company was acquired by Mondelez International in 1993, and liquidated in 2017.

By the turn of the century, Freia was the leading Norwegian brand in sweets. Since its inception the factory has been in the Rodeløkka neighborhood in the borough of Grünerløkka in Oslo. After Kraft's acquisition, most of the operation remains at Freia's factory in Oslo. Parts of production have been outsourced to Lithuania, Estonia and Sweden, following restructuring from the parent company in the mid-2000s. Since 2012, the owner has been Mondelēz International. In 1980 the company merged with a Bergen-based company to create ‘Beregene Nidar' but 17 years later, the Nidar name was restored and all Bergen production moved to the Trondheim facility. Today the company is part of the giant Orkla corporation. Large chocolate bars On my recent trip to Svalbard, I stumbled upon Fruene cafe which did a roaring trade in its homemade chocolate. I did my bit for the cause and tested out a couple. My favourite? The creamy white chocolate bar complete with polar bear print! Freia Firkløver(four-leaf clover) chocolate is the same as the classic Freia Milk Chocolate, but comes with roasted pieces of hazel nut. It was first sold in 1926, and is a favorite chocolate amongst many Norwegians.

Based on the Melkesjokolade Freia produces other candy bars containing nuts, extracts from oranges, raisins etc.: NSFD: Not Safe For Dieters! The Norwegian chocolate to look out when visiting a supermarket in Norway.

The vast majority of chocolate on sale in most Norwegian stores comes from just two companies: Freia and Nidar. Of course, major brands like Mars, Twix and Kinder are also available on the shelves in Norway, but that's not what this article is about. These days, Stratos is best known for its commercials featuring the bright blue happy cow you can see on the wrapper. Just look at those udders go…

Most commonly sold in bags, Smash is also available in bar form. That's simply a regular chocolate bar containing bits of Smash, rather than being one big Smash bar! Kvikk LunsjBecause of the court cases, interest in Kvikk Lunsj has increased outside of Norway too. British newspapers the Guardian and Independent both rated the Norwegian bar higher in blind taste tests. They key? The chocolate-to-wafer ratio is higher in the KL. The company presented their new product as a “Cheerful chocolate that helps to preserve the mind’s joyfulness”. In 1916, the name was changed to Norsk Melke-chokolade to emphasize the Norwegian grammar. Four years later the chocolate was renamed Norsk Melk Chokolade– which was contrary to the contemporary spelling rules. The reason was probably that the spelling focused on milk as an important part of the Norwegian public health.