was much better - and made of wood!" I often heard my elders say, with an ironic wink at the second part of the sentence. The story of Giorgio Beverly Hills began in 1961 with the opening of the famous boutique behind the distinctive yellow and white striped frontage on Rodeo Drive, Beverly Hills.

I've been testing Giorgio for Men for hours tonight. This is a blast! I seldom have fantasies about a fragrance, but here I very soon remembered how beautiful I would feel if a man greeted me with a kiss on the cheek and perfumed with Giorgio. I would enjoy it and I would certainly spontaneously compliment him on his great perfume. Fred Hayman was raised in New York City, Zurich and Paris. Originally a hotelier by trade, Hayman relocated to California and opened a ritzy and eclectic boutique. His goal was to put Beverly Hills and specifically Rodeo Drive on the map as a world-class luxury shopping and lifestyle destination. Located at the corner of Rodeo Drive and Dayton way, Giorgio Beverly Hills offered a large selection of designer clothes, many of which were exclusive to the boutique. The shop was known for its club-like atmosphere and unusual decor, and it also featured a reading room, a billiards room and a full oak bar. Celebrities and wealthy Californians both shopped and hung out at the trendy location whose entrance was capped by a distinctive yellow and white striped awning.Visionary and creator of West Coast style, Giorgio Beverly Hills set out to make Rodeo Drive the everyday must-visit shopping destination. Between 1961 and 2001, this ultra-luxury shopping venue embodied the Californian lifestyle, attracting Hollywood’s greatest stars and achieving unprecedented success. The magnetic pull of this luxury boutique has always attracted lovers of all things chic. How should I describe him? In the beginning extremely strong charisma. Very masculine, confident, cultivated soapy and dusty powdery. The base, only many many hours later, cautiously sweet. At the end I perceive a pleasant composition of musk, vanilla and tonka bean, which is still clearly fragrant. A very complex creation, whose many beautiful ingredients can be read in the pyramid. A tremendously strong eau de toilette.

Style-forming is for me here especially the triad of aldehydes in the head, patchouli in the heart and oak moss in the base. The is found in many fragrances of this genre. You should definitely give it some time before going out, otherwise it is too crass. And you should definitely dose discreetly, otherwise it will be too violent.Firstly opening with apricot, peach and bergamot complemented with fresh orange tree blossom. Which is then followed in the heart with a floral bouquet of ylang-ylang, tuberose, gardenia and jasmine with sensual orchid and rose. Finally to finish in the base, sensual vanilla caressed by the exotic warmth of cedar. Joined by cedar, oakmoss, chamomile, sandalwood and patchouli, a dance a tango on your sense. A final blast of musk creates the distinctive sensually addictive trail that is this fragrances signature. Named for the boutique founded in Beverly Hills by the Hayman brothers. This very popular boutique was a home to many Hollywood stars. A masculine fragrance through and through, tart, edgy, complex. Versatile, sometimes a little too loud. Nix with unisex, here is a man a man, no macho, but self-confident and down to earth. Although as a woman I occasionally love to wear men's fragrances, I don't know yet whether Giorgio for Men is also suitable as a women's fragrance. It takes courage to carry him. Not only for women