Snoop was fortunate in that he was able to succeed at an astronomical level despite his checkered past, but many prisoners with similar charges are not so lucky . Snoop Dogg 19 Crimes Cali Red tastes like a nicely balanced red blend, with notes of black cherry, vanilla and candied raspberry.

The use of augmented reality was genius brand storytelling by 19 Crimes, and the bold move seems to have given the winemaker a real boost — 19 Crimes' sales volume grew by 60% and the brand increased in value by 70% in 2017, the year the business introduced AR-compatible labels. Some of the criminals featured on the wine bottles include Al Capone, Bonnie and Clyde, Pablo Escobar and Snoop Dogg. The duo are bringing their “disruptive” Cali by Snoop wine brand to the UK market, fresh from their collaborative success on the 19 Crimes portfolio.

The final 5% of this bottle comes from merlot grapes, which tend to feature flavors similar to those present in the petite sirah — dark fruit with a chocolatey finish. If not consumed straight-up, Snoop's Cali Rosé could also make a great addition to a boozy fruit punch, wine-based cocktail, or rosé sangria.

Crimes tells the true story of rulebreakers who beat the odds, overcame adversity, and went on to become folk heroes in their society. Aside from talking about its flavor and aroma, this Snoop Dogg 19 Crimes review will also give you an idea of some of the top alternatives that are worth considering. However, it did pair nicely with food – we just swapped from our original steak plan to a chicken dish as we felt spices and chicken were complemented better by this fruity wine. Established in 2012, the company is named after 18 th-century British prisoners who violated one of the infamous felonies during such time, which include bigamy, clandestine marriage, and grand larceny.Treasury Wine Estates' 2022 sustainability report emphasized the ways the business is embracing sustainability, and while not all of the business's objectives were met, the goals for the year, such as using 100% recycled materials in packaging, were pretty impressive. Having experienced the United States' judicial and prison systems firsthand, Snoop Dogg is understandably passionate about prison reform and rehabilitation. It's this groundbreaking spirit of resilience, playful lawlessness, and fearlessness that makes Snoop Dogg a perfect celebrity partner to the 19 Crimes portfolio. Crimes is the brainchild of Australian entrepreneur Chris Fetten, who was inspired to create the company after visiting a winery in California.

Though Snoop has proven himself a successful musician and businessman for decades now, his early life was riddled with crime and hardship. The above-noted alcohol content may differ from the alcohol content displayed on the bottle label due to the timing of changes in vintage dates or production lot codes.While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for reading the product packaging and label prior to use. The release of Snoop Dogg's Cali Red in 2020 was a smashing success, and unsurprisingly, 19 Crimes capitalized on its popularity and quickly released a number of additional Snoop-endorsed wines (all California wines in honor of the Doggfather's home state, of course), including Cali Gold, Cali Blanc, and Cali Rosé.